Marketer website.
A marketer website built from scratch. Sergey Matviienko is a London marketer with the @sermatviienko blog, and he sells one-to-one promotion consultations. However, he had no website. Clients only came from Instagram and direct messages. Now the landing page proves his expertise with real blog numbers, collects leads and is ready for Google search.
sermatviienkoOnly an Instagram blog
Sergey had no website of his own. His Instagram audience kept growing. However, the only way to learn about the consultation and book it was a direct message.
A marketer website that sells consultations
From “who is this?” to a lead
Nobody books a consultation at first sight. First, people need to know who they are dealing with. Then they want to see results and learn how the work goes. So the blocks follow this order, and the booking button stays in a sticky bar.
- First screenthe offer and 3 blog numbers
- Resultsnumbers and 3 funnels
- Reelsthe most popular videos
- Who it suitsfreelancer, expert, business
- How it workswhat we cover
- 6 stepsfrom brief to result
- What’s includedbrief, call, strategy
- About meexperience and method
- Booking formpreferred contact method
- Not ready?materials and club
Proof from his own blog
People trust a marketer when they see his numbers. So I took them from Sergey’s blog and funnels and showed them clearly. You can see the leads from each funnel and how many of them bought. In addition, the videos play right here.
Each funnel is shown on its own: leads, sales and a conversion ring.
Below the numbers, Sergey explains his part: he brings the leads, and the client’s team closes the sales.
Videos load from Instagram and play with sound on tap, so visitors stay on the page.
Six steps from lead to result
Clients see what happens after they apply: a brief, an audit, a Zoom call, a strategy and a follow-up call a month later. As a result, the main fear goes away. Nobody wants generic tips instead of a review of their project.
Brief, date, audit, Zoom call, strategy and a follow-up call a month later.
Work starts with a project review. Therefore, the call isn’t spent on general questions.
Freelancer, expert and business: visitors see at once that it’s about them.
A lead in ten seconds
Before, booking meant a chat in direct messages. Now there is a short form with a name and a preferred contact method. As a result, every lead lands in a Google Sheet, where Sergey sees them all in one place.
For those who aren’t ready yet
Most visitors won’t book a consultation on their first visit. That’s why the page ends with two soft entry points. Free materials and Sergey’s club work as steps towards a consultation.
Five sales materials in exchange for a name, phone and email.
Joining happens in Telegram. From there, a consultation is an easy next step.
Contacts from the materials form go through the same script as leads, so none get lost.
A light marketer website with no CMS
It is a single static page with no builders or subscriptions. Therefore, it loads fast on mobile. Videos and forms run on small server scripts.
Responsive layout, reveal animations, a sticky bar and form pop-ups.
- HTML
- CSS
- JS
Videos load through a custom PHP script and play right on the page.
- ig.php
Consultation and free materials, with field checks before sending.
- consultation
- materials
Leads go to a sheet through Google Apps Script, with no paid services.
- Apps Script
- Sheets
See the marketer website
Open the landing page, play the Reels and follow the client’s path to booking.