A website for beauty professionals is your own page with services, prices, your work and booking into free slots. No marketplace commission and no endless “any slots on Friday?” in your DMs.
Instagram is great for showing your work. However, taking bookings through it is hard: your time goes on messaging, and some clients get lost along the way.
“How much is it?”, “Any slots on Saturday?”, “Can I move it?”. Each booking takes about five messages, and you have to reply between clients.
Someone asks the price, doesn’t get a quick reply and books with whoever had a “Book now” button at hand.
You pay a commission per client or a monthly fee. On top of that, clients see dozens of other professionals right next to you.
A social media profile barely shows up in search. As a result, “nails near me” goes to those who have their own website.
A client opens your site from Instagram, Google or a friend’s link and books on their own. So you get a confirmed booking, not a question.
They see a clear list with prices and timings, with no “DM for price”.
The calendar only shows your real free slots, so there are no double bookings.
Name and phone number, plus an optional online deposit to cut no-shows.
The alert arrives wherever suits you: Telegram, email or your CRM.
A before and after gallery that’s a joy to scroll. Your work sells better than any text, so it comes first.
A clear price list with treatment times. That way, “how much is it?” answers itself.
Free slots, a choice of service and specialist, and booking confirmation. It works around the clock.
Real reviews from your clients. For a new client, this is the main reason to choose you.
Address, map, parking and directions. If you work from home, you can show just the area.
WhatsApp, Telegram and Instagram buttons for those who still prefer to message.
Instagram isn’t going anywhere, though. The link to your site goes in your bio, and followers book in a couple of taps.
Marketplaces bring you new clients, but they take a cut of each one’s first booking. See what that adds up to in a year.
The fee applies only to a new marketplace client’s first booking; repeat bookings are free. So a marketplace is useful for finding new clients, but it pays to move regulars to your own booking. Figures from the Treatwell and Fresha websites, October 2026; platform subscriptions not included.
You may work alone in a treatment room, from home or with a small team. Either way, I’ll set up the site and booking to suit how you work.
For a children’s LEGO school in London, I built a site with online booking, online payments and a dashboard to run the business. Parents choose a class, book their child and pay on their own. For a beauty professional the logic is the same, just with treatments instead of classes.
See the Build & Learn Academy case →I give an exact quote after a short brief. Here are the starting prices:
One page: your work, services and prices, reviews, address and contact buttons.
Everything in the one-page site, plus a calendar with free slots and service choice.
Separate pages for services and staff, with booking for a specific specialist.
Instagram is a great showcase, but booking through it is awkward, and it barely shows up on Google. A website for beauty professionals doesn’t replace social media. Instead, it turns followers into bookings, and its link sits in your bio.
A one-page website starts from £400. With online booking, it’s from £400 plus booking from £400. A studio website of up to 5 pages starts from £700. I give an exact quote after a short brief.
Yes. I’ll show you how to update your prices and schedule. It takes a couple of minutes and needs no tech skills.
A one-page site with booking is usually ready in 2–3 weeks. However, a lot depends on how quickly your photos and texts are ready.
We’ll start with what you have, and I’ll show you how to shoot new ones on your phone. You can easily add to the gallery later.
Yes. I build sites for beauty professionals across the UK and Europe, and we discuss everything online.
Yes. For a studio, I’ll set up a choice of specialist, each with their own services and schedule.
Leave your contact — I’ll reply the same day and suggest the format that fits.
I’ll reply the same day — usually within a couple of hours.
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